Released on = April 10, 2006, 8:34 am

Press Release Author = Franziska Bastanier

Industry = International Trade

Press Release Summary = You migt spend thousands of dollars to make your company
known worldwide and to attract new buyers to your products. Export publications can
offer you a much easier and above all cheaper way to reach your goal. MFE - Media
Federal Europe, Germany, offers you highly targetted services in this field.

Press Release Body = Getting new media information it often must strike you:
"Finally one media - covering all my requirements - fulfilling all my needs - and
bringing me the big business I've been waiting for."
But let's face it - no media of the world - neither printed nor online media - can
take workload from your shoulders and in particular it will never sell your product.

BUT, a media publication can well work for your PR and make your company and product
known. It can create new contacts and thus be the initiative for a future big
business - as without that media the potential customer might not have known about
you.

And to make your company known is certainly one of your major targets. You might
spend thousands of dollars for your individual mailing campaign, sending out
beautiful glossy and prestigious brochures and leaflet. But just put yourself in the
shoes of those people you send this material to. What are you doing with all these
PR information landing on your desk? Sooner or later, this all goes to the bin. And
as there is nothing older than yesterday's newspaper, even periodicals with an
interesting content, such as newspapers and magazines, end up there, once the
content has been read.

The value of specialized export publications

Different with the so called export publications, which are valuable for an
undefined period of time and can be consulted whenever needed. Having the clear and
only target to inform about suppliers and their general product range, these
publications have not a limited life cycle. During my years of experience in
publishing, I often had buying companies referring to several years old
publications.

By obvious reasons an export publication should be light-weight - as it is supposed
to be mailed out. And if you have ever sent stuff out yourself I don't need to tell
you about costs of postage. So you either pay high advertising fees for all the
content or your marketing message might not reach its destination at all.

On the other hand an export catalog does not depend on specialist articles anyway,
to make it worth reading. On the contrary an export catalog should have the
character of a directory. Every buyer who picks up an export catalog does not want
to \"read\" but is specifically looking for new suppliers. This means your marketing
information targets people who are 100 % interested in buying.
Thus specialized export publications allow you to spread out information about your
company and your products in a much easier, and above all, cheaper way than this
would be possible with tons of mailings.

The distribution of such publications normally covers a worldwide audience and
responses might come from markets which you had not started to attack yet as you did
not consider or know the potential. And as the export publication does not reach the
single shop keeper in a particularly exotic market but the most important bulk
buyers or agents, you can easily reach the right people to build up a market for
you.

Specialist Titles

MFE - Media Federal Europe, a young and dynamic publishing company in Germany, has
developed a concept which fulfills completely the requirements of effective export
publications.
Under the name of International Supply Manager, the publisher offers three
specialist titles for

. Medical and Laboratory Equipment
. Cosmetics, Beauty Care and Wellness Products - as well as for
. Catering and Hospitality Supply.

Each of these issues is published twice a year with 10.000 copies each which are
distributed to constantly changing addresses.

And as the publisher knows about the still growing importance of the World Wide Web
the printed publications are accomplished by a highly sophisticated B2B database on
the Internet where you can have free exposure with up to 10 of your products.


Web Site = http://www.supply-manager.com

Contact Details = For further information please contact:
MFE - Media Federal Europe
Unterhainstrasse 52
D-63743 Aschaffenburg, Germany
Tel. +49/6021-391850
Fax +49/6021-3918525
Email: info@supply-manager.com